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[MW] How CRMs Empower Associations in a Digital World + Top 100 Most Influential Membership Professionals 2025 + Events Roundup

Get the latest events, resources and a chance to join our community...

Author

Jo Nicole Claveria
June 10, 2025

Hello

In an increasingly digital era, associations must evolve their engagement strategies—or risk falling behind. A robust CRM system can be the game-changer, enabling personalized outreach, data-driven insights, and seamless digital engagement.

🎯 Personalized Member Journeys
CRMs help segment members by interests, career stage, and behavior—ensuring each receives content and opportunities tailored to them.

💬 Data-Driven Insights
Track engagement metrics—event sign-ups, email responses, renewal activity—to identify inactive members and proactively reconnect.

🌐 Automated Digital Touchpoints
Utilize CRMs to automate routine communications: welcome series, reminders, surveys, and more—freeing up resources for strategic efforts.

🤝 Virtual & Online Engagement
From digital forums to virtual events, CRMs streamline invitations, follow-ups, and community-building platforms.

Explore practical examples and strategy tips in the full article.
Read the Full Article Here

We're proud to announce that nominations are now open for Membership World's 2025 Top 100 Most Influential Membership Professionals!

Do you know someone who is reshaping the future of associations, member engagement, or community building?

🎉 Nominate a changemaker who's making a difference in your network!

Let’s celebrate the leaders who inspire innovation and impact in our sector.

🗓️ Upcoming Events in our Calendar

We have an exciting agenda ready for you. Explore our events and RSVP for what’s relevant to you and your organisation.

​This 90-minute online workshop will equip you with the strategies, insights, and tools you need to connect with associations more effectively, generate more leads, and close more deals—while also elevating your personal brand as a trusted expert in the space.

This 1-hour webinar is designed to help association, charity, and membership leaders rethink retention—not as a standalone metric, but as the natural result of a meaningful, well-designed member experience. Led by Francisco Opazo, VP of Growth & Community at Membership World, this session will help you connect the dots between engagement, experience, and long-term revenue.

🗓️ June 27th 🕐 9 AM EST / 2 PM GMT+1
Monthly Gathering: Networking for Professional Membership Leaders

Join us for a relaxed yet purposeful networking hour with peers across the membership sector. This event is open to association leaders, unions, and charities who want to build relationships, exchange ideas, and stay connected with others shaping the future of membership organisations.

We’ve got powerful conversations waiting for you.

Tune in to our latest podcast episodes featuring insights, strategies, and real stories from leaders across the membership world. Explore the topics that matter most to you and your organisation.

  • The Regional Studies Association with Sally Hardy & Alex Homes. Listen

  • The Royal College of Music with Siti Osman. Listen

  • How to Find the Ideal Speaker for Your Event with Maria Franzoni. Listen

  • Engaging Your Members as Influencers with NHBF CEO, Richard Lambert. Listen

  • Why Purpose Should Be At The Centre Of Your Membership Message with Adam Donnan, CEO of IES. Listen

If you have any questions, feel free to reach out. We’d love to see you there!

Gordon Glenister
Founder, Membership World