[Event Invite] How to Build Impactful Special Interest Groups

Hi ,

Special Interest Groups (SIGs) are one of the most powerful ways associations can deliver personalized value and create deeper connections. But making them thrive takes more than enthusiasm—it requires structure, support, and clear purpose.

That’s what we’ll be diving into in tomorrow’s Executive Roundtable:

Member Engagement in Action: How to Build Impactful Special Interest Groups

Date: Wednesday, September 24
Time: 2:00 – 3:00 PM BST
Guest: Robin Osterley, Chief Executive, Charity Retail Association

In this peer-driven session, you’ll explore how high-performing associations use SIGs to increase engagement, develop leadership pipelines, and strengthen member value. Robin will share lessons from his leadership journey at CRA, and you’ll have the chance to exchange experiences with peers facing the same challenges.

You’ll walk away with:
✔️ A clear understanding of why SIGs matter for modern associations
✔️ Practical approaches to balance autonomy with alignment
✔️ Insights on leadership development and succession through SIGs
✔️ Tools and platforms that support successful group management
✔️ Ways to measure engagement and ROI effectively

Upcoming at Membership World

Here’s what’s next on the calendar:

• Oct 14, 3:00 – 4:00 PM BST
  Essential Skills for Leaders of Professional Membership Associations

• Oct 22, 4:00 – 5:00 PM BST
  Lessons from Experience: Building a Trade Association from the Ground Up

Hope to see you tomorrow,

Francisco Opazo
VP, Community Strategy & Growth
www.membershipworld.com